Relevance

Seriously?

Are we still discussing relevance.

Many pockets are not discussing relevance. They don’t feel the need. They realize the value.

New pockets are springing up, that are studying and practising Ayurveda with zeal and success.

Old pockets are lethargic, but they don’t doubt.

Some pockets discuss relevance. They are concerned about the revenues of their own lobbies.

People, let’s realize overlap.

Meaning, seriously, what’s the overlap here?

This is deep Kalyuga, remember. As deep as it gets.

Life’s in the fast track.

It’s a time for emergencies.

Thus there will always be ample room for allopathic medicine. And then some.

Lobbies can make good money.

That’s not the problem.

The problem is, they want more money.

More.

And more.

Nothing’s good enough.

In deep Kalyuga, greed rots us from the inside.

Therefore, there’s a war against other niche segments, who might enjoy just about a small single digit percentage of the market in the first place.

Lobbies want even those single digits.

That’s still not it, though. The core worry is something bigger.

Lobbies are worried, that one day, those single digits might grow to double digits.

They want to nip in the bud.

They discredit.

They debate relevance.

They highlight testing, heavy-metals and what-have-you.

They want Ayurveda thrown out.

However, there is a part of society that does not live from emergency to emergency.

People have started to believe in avoidance, pre-empting and prophylaxis.

People have started to cleanse from within.

People have started defining disease from its nacscent stage and not its symptom stage.

In a world full of toxicity, Ayurveda is relevant like never before.

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