What’s your Emergency?

Life’s a blur in deep Kalyuga.

We move…fast.

We are mildly aware about what we are doing. Auto-pilot is big.

When we eat, focus is on some other stimulus. Not totally on food.

Mind races.

Million thoughts.

We’re troubleshooting at every step.

Life’s an emergency.

Does Ayurveda fit in?

Here?

With great difficulty.

Ayurveda is prophylactic.

Its first impulse is to maintain health, so that the native can enjoy a long, healthy life that is fruitul and meaningful. All that can’t happen without good health, so Ayurveda makes it a life-mission to maintain good health.

It is not allowing emergencies to creep in.

Our lifestyle, on the other hand, is an emergency-lifestyle.

How do we bring this discrepancy to a common denominator?

We don’t have a choice.

We have to find common ground.

Our lifestyle has to deal with deep Kalyuga.

Ayurveda is from Satyuga, or something like that.

One needs to fit-fit-fit to incorporate some Ayurveda in one’s life.

What’s the harm?

Who asked you to be a totalitarian?

Yeah, what’s your emergency?

Go with some. Understand it. Incorporate it. If it’s helping, keep it. Discard the cumbersome stuff.

Brick by brick, take it to a maximally digestible level.

I say that on purpose, because in deep Kalyuga, good-old-stuff is not all incorprable.

Never mind. We’ll go with whatever works for us.

Slowly, as you keep fitting and incorporating, you notice an important change.

Balance shifts towards a non-emergency lifestyle.

Your body and mind have heard the call of your soul. Now, they are fitting themselves to Ayurveda.

You are on the correct trajectory to good and long-lasting health.

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Relevance

Seriously?

Are we still discussing relevance.

Many pockets are not discussing relevance. They don’t feel the need. They realize the value.

New pockets are springing up, that are studying and practising Ayurveda with zeal and success.

Old pockets are lethargic, but they don’t doubt.

Some pockets discuss relevance. They are concerned about the revenues of their own lobbies.

People, let’s realize overlap.

Meaning, seriously, what’s the overlap here?

This is deep Kalyuga, remember. As deep as it gets.

Life’s in the fast track.

It’s a time for emergencies.

Thus there will always be ample room for allopathic medicine. And then some.

Lobbies can make good money.

That’s not the problem.

The problem is, they want more money.

More.

And more.

Nothing’s good enough.

In deep Kalyuga, greed rots us from the inside.

Therefore, there’s a war against other niche segments, who might enjoy just about a small single digit percentage of the market in the first place.

Lobbies want even those single digits.

That’s still not it, though. The core worry is something bigger.

Lobbies are worried, that one day, those single digits might grow to double digits.

They want to nip in the bud.

They discredit.

They debate relevance.

They highlight testing, heavy-metals and what-have-you.

They want Ayurveda thrown out.

However, there is a part of society that does not live from emergency to emergency.

People have started to believe in avoidance, pre-empting and prophylaxis.

People have started to cleanse from within.

People have started defining disease from its nacscent stage and not its symptom stage.

In a world full of toxicity, Ayurveda is relevant like never before.